Hyun Bin and Son Ye Jin: Hyun Bin and Son Ye Jin, the leads in Crash Landing On You, were officially confirmed as a couple by Korean news outlet Dispatch earlier this year. Their on-screen chemistry was undeniable after they co-starred in the hit film The Negotiation in 2018. On Netflix’s Crash Landing On You, the world fell in love with their characters in 2019. Playing the role of star-crossed lovers The acting chops of North Korean Captain Ri Jeong Hyeok and South Korean CEO and heiress Yoon Se Ri, Hyun Bin, and Son Ye Jin had viewers around the world pining for more after each episode. Both actors’ popularity skyrocketed thanks to their star power and the show’s fascinating concept.
The ‘Inevitable’ campaign is part of Hyun Bin’s earlier partnership with the brand. Having joined the telecommunications family in early 2020, Hyun Bin has become a household name in many countries across Asia, apparently overnight.
Since his breakthrough role in the 2005 drama, My Name is Kim Sam Soon, he has been known to be one of South Korea’s most successful actors. Since Hyun Bin signed with Smart, the telecommunications company has continued to become synonymous with K-culture in the country, adding Son Ye Jin, Park Seo Joon and BTS to their list of ambassadors.